Subba’s Serendipitous moments

October 11, 2010

If Google’s search speed is not fast enough, try Instant!

Filed under: Business,Innovation,Learning — Subbaraman Iyer @ 4:50 pm
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What does a company that powers 70% of the search market, has over $20 billion in sales relating to search believe the speed of search should be?

Google estimates that a search typically takes the following:

  • 9 seconds to enter
  • 0.8 seconds for data transfers between the data centers
  • 0.3 seconds for processing.
  • The users then spend 15 seconds choosing the link that the search results show up.

If anyone believes that this is a slow performance, Google Instant comes your way. It saves the average user 2-5 seconds per search via instant results, enhanced predictive technology and scroll-to-search functionality.

Google Instant will search at the speed of thought. Or at the speed of serendipity.

If every Google user used Instant, it would save 3.5 billion seconds a day. In other words that is 11 hours saved every second.

Now of all the great engineering prowess that Google deploys to make Google Instant, it is the predictive technology aspect that’s intriguing, deeply unsettling and maybe a big game changer. The search attempts to predict exactly what a user wants, showing the results that it thinks he wants in grey text, allowing him to choose. So, even if a user doesn’t know exactly what he’s looking for, the top prediction is shown in grey text in the search box and the user can stop typing as soon as he sees what he needs.

So, a search is a real time stream enabling the user to see more search results.

It essentially could mean that different people would see different search results for the same query. This could be just the beginning. The search results could again vary depending on the device from where the search is initiated or even by location.

This  means the world of search is just not getting faster, but incredibly complex.

Well, all the marketers and SEO gurus have to change. Sites will need to be optimized for letter combinations, not just complete keywords. This also implies that advertisers will have to purchase more keywords in order to optimize performance. More importantly, Google will gain another revenue stream through ad impressions as currently advertisers are not paying for impressions.

I reckon the compelling reason for this development is that Google’s mobile search traffic grew over 50% in first half of 2010 and 1 in 3 queries from smartphones are seeking information about nearby places. Now mobile users would just like to enter a few characters and choose the query from an autosuggestion list. Right now it is difficult to figure out what this engineering feat of Google Instant will mean in terms of revenues.

And I am not sure whether fast is better than good.

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August 28, 2010

Another evidence that social phenomenon is growing!

Filed under: Business,Innovation,Strategy — Subbaraman Iyer @ 6:26 pm
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I have been saying everywhere that social is driving business and sharing is the new currency. The evidence is daunting and the photo medium is compelling.

Facebook reports that Facebook photos became the harbinger for everything social. The photo product that we have is maybe five or six times more used than every other product on the web — combined,” Mark Zuckerberg stated at a developer garage event. This is despite the fact that they didn’t have all of the features that their competitors did when they launched the photos section. For example, they didn’t have high-resolution photos and you couldn’t print them. But one thing they did have was the social element — and this changed everything.

Because of the social element, every vertical would be transformed. I agree completely and I wrote about it here , here and here.

 

Will the future search be “social” or “action”?

Filed under: Business,Innovation,Perspective — Subbaraman Iyer @ 12:15 pm
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The world of search is clearly at an inflexion point. Google has dominated search for so long that it has become synonymous with search.

Yet the search world will be transformed in a radical way even before we realize it. Social search powered by Facebook will be a reality because of social plug-ins. I have absolutely no doubts on that account and wrote about its impact in my blog post here.

There is another aspect of vertical search which surprisingly was ushered in by Microsoft’s Bing. However Google seems to be muscling its way here with its recent acquisitions like ITA software. I think this will be a bigger market and it remains to be seen how Google will integrate the vertical search into its current offerings. This will be an interesting development to watch.

“Action” search will perhaps be a new phenomenon. Esther Dyson in a very thought provoking piece describes the need for action search. I was surprised to learn that “action search” was actually an idea that Bill Gates proposed when he said  “The future of search is verbs.” But he said it at a private dinner and it never spread. How did Microsoft miss this profound idea? This as Esther beautifully describes  represents the world more accurately. And that means better, more meaningful responses when we search.