Subba’s Serendipitous moments

August 28, 2010

Will the future search be “social” or “action”?

Filed under: Business,Innovation,Perspective — Subbaraman Iyer @ 12:15 pm
Tags: , , ,

 

The world of search is clearly at an inflexion point. Google has dominated search for so long that it has become synonymous with search.

Yet the search world will be transformed in a radical way even before we realize it. Social search powered by Facebook will be a reality because of social plug-ins. I have absolutely no doubts on that account and wrote about its impact in my blog post here.

There is another aspect of vertical search which surprisingly was ushered in by Microsoft’s Bing. However Google seems to be muscling its way here with its recent acquisitions like ITA software. I think this will be a bigger market and it remains to be seen how Google will integrate the vertical search into its current offerings. This will be an interesting development to watch.

“Action” search will perhaps be a new phenomenon. Esther Dyson in a very thought provoking piece describes the need for action search. I was surprised to learn that “action search” was actually an idea that Bill Gates proposed when he said  “The future of search is verbs.” But he said it at a private dinner and it never spread. How did Microsoft miss this profound idea? This as Esther beautifully describes  represents the world more accurately. And that means better, more meaningful responses when we search.

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1 Comment »

  1. […] of the social element, every vertical would be transformed. I agree completely and I wrote about it here , here and […]

    Pingback by Another evidence that social phenomenon is growing! « Subba’s Serendipitous moments — August 28, 2010 @ 6:29 pm | Reply


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