I have been saying everywhere that social is driving business and sharing is the new currency. The evidence is daunting and the photo medium is compelling.
Facebook reports that Facebook photos became the harbinger for everything social. The photo product that we have is maybe five or six times more used than every other product on the web — combined,” Mark Zuckerberg stated at a developer garage event. This is despite the fact that they didn’t have all of the features that their competitors did when they launched the photos section. For example, they didn’t have high-resolution photos and you couldn’t print them. But one thing they did have was the social element — and this changed everything.