Subba’s Serendipitous moments

July 6, 2010

Heard of Kin? Microsoft’s phone launch and quick withdrawal

Filed under: Business,Competition,Uncategorized — Subbaraman Iyer @ 9:48 am
Tags: , ,

 

Has anyone heard about Kin? Microsoft launched 2 mobile phones Kin One and Kin Two in an uncharacteristic low key manner and before even the word got out, it quickly withdrew the product barely 6 weeks after launch.

In the 6 weeks that the product existed, it sold 500 phones. Has anyone seen Microsoft do this with any of their products? Never !

The Kin failure is yet again one additional piece of evidence that Microsoft just doesn’t get it when it comes to consumer products other than the XBox. At least with Vista and Zune, Microsoft made some marketing efforts, but Kin got a quick burial.The courier PC which has been in development didn’t even make it to the store stupefied by iPad’s success.

Kin has an interesting past: In 2008, Microsoft had acquired a startup Danger  who has built a mobile phone software business. Around the same time, Google also acquired another mobile phone startup called Android. Incidentally both Danger and Android was founded by the same founder – Andy Rubin. While Microsoft floundered, Google’s Android sells more than 130,000 units per day.

This should lead Microsoft to make do some deep soul searching.

It is time that Microsoft wakes up to a new era. It continues to comfortably extract rent from the Windows/office franchise. I think the successes of the past is proving to be the brimstone around its neck. It also seems to have lost the war for talent and developers.

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