Subba’s Serendipitous moments

April 22, 2010

Twitter’s cruel irony

Filed under: Business,India,Learning — Subbaraman Iyer @ 2:52 pm
Tags: , ,

 

In the media frenzy world that we all live in, Twitter has suddenly taken center stage, especially in India.

Twitter came into its own during the Mumbai 26/11 terrorist attacks when it even upstaged the mainstream media. Now the irony is that India’s best twitter – Shashi Tharoor (with over 750,000 followers) had to resign as Minister of State for Foreign Affairs had to quit in ignominy in a scandal which had the potent mix of cricket, illicit romance, politics and of course money. All of it triggered by a rival’s tweet (Lalit Modi commissioner of IPL).

The saying goes: “Those who live by the sword, perish by it.” Lalit Modi himself who conceived the IPL and generated more than $4 billion in revenues in just 2 years got a taste of his own medicine, when a tweet by Shashi Tharoor had the tax authorities making one of their biggest investigations against him and all his partners.

That Lalit Modi is now toast is a foregone conclusion. Worse things await him based on all the news stories that’s breaking out every moment.

It all happened because two egoistic, pompous, publicity seeking and twitter addicts were stupid to tweet in the middle of the night and wake up the whole world. Had they not done so, the party would have gone on.

A fine instance of the law of unintended consequences.

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