Saw the news item that Skype is finally targeting the enterprise. Makes you wonder, why they didn’t do it earlier and what were they waiting for!
Few people know that Skype with 33 billion minutes of use is the largest provider of international voice traffic in the world. And it surpasses AT&T. More importantly, Skype grew by 41% in 2008, compared with traditional international call traffic at just 12%.
With revenues of $550 million in 2008, it is now trying to penetrate into the Enterprise segment with a view to grow aggressively.
Skype launched its Enterprise offering which enables employees to make domestic and international calls using normal PBX systems instead of using computers. The key dependency is that the PBX needs to support SIP (an open source PBX protocol)
This is another potential game changer, but Skype doesn’t have an enterprise sales team nor the alliance network to penetrate the enterprise. If Skype can find the right go to market model, some of the IP Telephony vendors could feel the heat.
Well, why they didn’t pursue paying customers earlier beats me! Worse, EBay paid $2.5 billion for Skype in 2005. My hunch is that EBay may very soon put up Skype for sale.
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