Subba’s Serendipitous moments

May 1, 2008

Google’s strategy of harnessing innovation –“crowdsourcing”

Google’s rise to success is predominantly based on the talent it has assembled in house and the way it has managed to use its talent. Yet, what Google did in harnessing the innovation talent outside its own employee base is unique.

Google just closed the Android Developer Challenge, which will provide $10 million in awards — no strings attached — for great mobile applications built on the Android platform. Instead of just spending $10 million in house or working with a few select developers, it has managed to find access to the best available talent on the planet with its Developer challenge program.

Increasingly, companies are using more external resources even in cutting edge high impact product development work. Dell was perhaps the first to start with their IdeaStorm project and now Google follows suit.

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6 Comments »

  1. […] mobile operating system world (RIM, Apple, Palm, Microsoft and Symbian) and one emerging player (Google with Android), it seems that Nokia’s current move is aimed more at Google than anyone else. And for good […]

    Pingback by Nokia’s aggressive play against Google « Subba’s Serendipitous moments — June 26, 2008 @ 12:11 am | Reply

  2. […] think with this experiment and with Google’s experiment with crowdsourcing described here, there will be a significant shift towards innovation management. The fact that […]

    Pingback by Netflix’s “crowdsourcing” approach is a success « Subba’s Serendipitous moments — September 23, 2009 @ 5:28 pm | Reply

  3. […] from the conventional. It is philosophically aligned to the Google philosophy of open innovation, crowdsourcing and empowering the user. It is a new SDK for the Android platform where there is no programming […]

    Pingback by Google’s App Inventor – philosophically different, pragmatically questionable « Subba’s Serendipitous moments — July 19, 2010 @ 5:37 pm | Reply

  4. […] think with this experiment and with Google’s experiment with crowdsourcing described here, there will be a significant shift towards innovation management. The fact that […]

    Pingback by Netflix's "crowdsourcing" approach is a success | Expanding Thought — March 10, 2011 @ 5:08 pm | Reply

  5. […] Google crowdsourced its innovation. Apple built an innovation value chain in-house. Both models were successful. Yet I think at the core there is a deep philosophical conflict which manifests as a fight between the open and proprietary approaches.  I wrote about it in the mobile phone industry here and hence am not surprised that a rivalry has come about. […]

    Pingback by Google and Apple are now confirmed rivals | Expanding Thought — March 14, 2011 @ 1:49 pm | Reply

  6. […] from the conventional. It is philosophically aligned to the Google philosophy of open innovation, crowdsourcing and empowering the user. It is a new SDK for the Android platform where there is no programming […]

    Pingback by Google’s App Inventor – philosophically different, pragmatically questionable | Expanding Thought — June 28, 2011 @ 7:53 pm | Reply


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