Google’s rise to success is predominantly based on the talent it has assembled in house and the way it has managed to use its talent. Yet, what Google did in harnessing the innovation talent outside its own employee base is unique.
Google just closed the Android Developer Challenge, which will provide $10 million in awards — no strings attached — for great mobile applications built on the Android platform. Instead of just spending $10 million in house or working with a few select developers, it has managed to find access to the best available talent on the planet with its Developer challenge program.
Increasingly, companies are using more external resources even in cutting edge high impact product development work. Dell was perhaps the first to start with their IdeaStorm project and now Google follows suit.
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