Business leaders, change agents, consultants who are involved in creating and managing change in organizations are well aware of the enormity of the challenges they face in carrying out the task. Most have felt at some point or the other some inadequacies in their abilities to drive change successfully. An often ignored aspect is the issue of the emotional journey that people have to undertake in abandoning their secure present to an uncertain future. And such journeys need not just the thought but the emotion as well.
John Kotter puts it succinctly:
“Behavior change happens mostly by speaking to people’s feelings. This is true even for organizations that are focused on analysis and measurement, even among people who think of themselves as smart in a MBA sense. In highly successful change efforts, people find ways to help others see problems or solutions in ways that influence emotions, not just thought.”
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