Nokia is undoubtedly an amazing company. But what took my breath away, was how it managed to surpass Unilever’s revenues in India. For people who are not aware, Unilever is the most successful MNC operating in India and is considered an icon. Its business practices, strategies are emulated by many companies in India and abroad.
Some key reasons why it could become so successful when other MNCs could not succeed to the same level:
A complete "local" management style– with most of its senior management being local and empowered to make decisions that will drive growth.
A dedicated R&D unit, and a manufacturing unit. New products designed and manufactured for the local markets.
More than 70% market share in India, which means close to about 3.5 million handsets sales each month (India adds about 5 million subscribers each month)
Voted as the top brand in India
Deal with the largest operator (Bharti- Airtel)
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