Subba’s Serendipitous moments

March 12, 2007

The amazing Nokia success story in India

Filed under: Business,India,Innovation,Leadership — Subbaraman Iyer @ 11:58 am

Nokia is undoubtedly an amazing company. But what took my breath away, was how it managed to surpass Unilever’s revenues in India. For people who are not aware, Unilever is the most successful MNC operating in India and is considered an icon. Its business practices, strategies are emulated by many companies in India and abroad.

Some key reasons why it could become so successful when other MNCs could not succeed to the same level:

  1. A complete "local" management style– with most of its senior management being local and empowered to make decisions that will drive growth.

  2. A dedicated R&D unit, and a manufacturing unit. New products designed and manufactured for the local markets.

Net impact:

  1. More than 70% market share in India, which means close to about 3.5 million handsets sales each month (India adds about 5 million subscribers each month)

  2. Voted as the top brand in India

  3. Deal with the largest operator (Bharti- Airtel)

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5 Comments »

  1. wonderful report….
    i feel that NOKIA WILL TRY TO PERSIST THE SAME IN FUTURE

    Comment by harvy — September 13, 2007 @ 9:04 pm | Reply

  2. […]  Nokia India has been very successful especially in India because it pays a lot of attention to these kind of trends and their success has been documented here. […]

    Pingback by The cell phone breaks the myth of mass customization « Serendipitous moments — April 18, 2008 @ 5:54 pm | Reply

  3. Nokia is a great company with the largest R&D budget in the world and a great design team, its also the fifth best brand in world(Interbrand) mile ahead of apple.
    I can’t understand the apple hype which is nothing more than a mere mid level n series phone and no match for a great phone like N95 which really is a multi media computer in your pocket. i hope nokia continues with this great legacy.

    Comment by prassenjit — July 9, 2008 @ 1:12 pm | Reply

  4. […] their management style. One of my early blog posts was about Nokia’s amazing success in India here. Possibly related posts: (automatically generated)The iPhone’s game changer — Analysis and […]

    Pingback by Nokia’s decline — indicative of a bigger upheaval? « Subba’s Serendipitous moments — September 30, 2009 @ 11:36 pm | Reply

  5. […] Nokia India has been very successful especially in India because it pays a lot of attention to these kind of trends and their success has been documented here. […]

    Pingback by The cell phone breaks the myth of mass customization | Expanding Thought — March 14, 2011 @ 11:58 am | Reply


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