Subba’s Serendipitous moments

March 5, 2007

Dell engages — in a Digg fashion!

Filed under: Uncategorized — Subbaraman Iyer @ 6:00 pm

I was simply amazed at how Dell has managed to harness the collective energy of its employees, customers as it begins a massive turnaround.

It simply created an Ideastorm where people could post ideas, vote on them and also comment on them. Clearly Dell has embraced the Digg philosophy, — a clear cornerstone of the Web 2.0 movement. 5 days later, the site has generated close to 1500 ideas, with 122,000 votes and 2100 comments and going strong. It only shows how social software environment and a passionate user base can aid in idea generation.


If this is not radical, Dell is attempting a StudioDell where users can post videos about their experience with Dell products. Perhaps a Youtube clone.

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