Seth Godin has a wonderful post on metrics here. I also find it interesting that both companies and individuals rely on metrics. Metrics is a measure of tracking progress, towards the goal, but often assumes such significance that it becomes a goal in itself.
Just because something can be counted, doesn’t mean it counts, and just because something is difficult to count, doesn’t mean it doesn’t count.
Choosing the right metric to track is often a difficult art, while counting it accurately is science. We have so far advanced much in the science front, without improving the art aspect.
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