It just goes to show that Google doesn’t invent just in technology and search engines or about the different kind of food that they serve, or the way they manage the huge server farms, but in something as philanthropy.
The non-traditional approach can be seen in their site on google.org.
This is probably the first philianthropy set for profit, and not as a tax saving mechanism.
The second, is hiring Dr. Larry Brilliant of WHO. Incidentally, Dr. Brilliant is famous for the eradication of the small pox in India. His lectures at the TED foundations are just brilliant and can be seen on Google video or You tube.